Marketing Management/DECA/School Store

  • Welcome to Mrs. Waters' Marketing Management Home Page!!!!

    Home of School Store and DECA

    Program Description

    The Marketing Management Program at the Bucks County Technical High School prepares students for college entrance and business careers.  Students study a variety of business related fields and competencies including economics, business math, communications, advertising, merchandising and human relations, to name a few.  Career fields include apparel and accessories, sports and entertainment, advertising, retailing, management, food marketing, restaurant management, finance and credit and travel and tourism.  Most students pursue a college career following their Marketing Management training.  The students operate the Bucks County Technical High School Store.  The Store offers the students hands-on experience in inventory, cash funds, purchasing, sales and visual merchandising.  The students also participate in the co-curricular club, DECA.  DECA is an international club for high school students who are studying marketing.  Students are involved in local, state and international competition.  Through the Marketing Management Program and DECA, students have the opportunity to pursue scholarship monies and awards for post-secondary education.